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What is Search Engine Marketing? |
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Search Engine Marketing, or SEM,
is an Internet Marketing technique that increases the visibility
of your company’s website in search engines such as Google,
Yahoo! and MSN. There are three main components to search engine
marketing; Search Engine
Optimization (SEO), Pay-Per-Click
Advertising (PPC) and Paid
Inclusion. |
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- Search
Engine Optimization applies techniques to maximize
your organic or natural search results, which are the rankings
of web pages returned by a search engine when a specific
keyword or phrase is entered.
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- Pay-Per-Click
Advertising is an online advertising format
that allows you to bid on search engine keywords or phrases.
Your company’s ad is displayed alongside the organic
listings when these specific keywords or phrases are searched.
With Pay-Per-Click, you have the ability to decide on the
amount you are willing to pay each time your ad is clicked.
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- Paid
Inclusion is the technique of paying for a
listing in various online directories. These inclusions
help to increase your online exposure along with your organic
search engine rankings.
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Search engine marketing has become
the fastest growing marketing technique due to its effectiveness,
measurability and cost structure as compared with other advertising
media. Let us show you how search engine marketing can bring
more visitors and potential customers to your company’s
website. |
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Why Search Engine Marketing is so Important |
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In today’s tech-savvy
culture, the Internet has become the primary resource that consumers
turn to when looking for a product or service. Search engines
have given consumers the ability to quickly locate companies
to fulfill their needs. In fact, research has shown that consumers
start at a search engine 88% of the time when they begin their
quest for information. Given the importance of consumer search
behavior, it’s critical that you deploy an effective search
engine marketing strategy that ensures your company can be easily
found online..
Through targeted advertising, search
engine marketing allows you to build brand recognition at
a lower cost than traditional media while driving high-quality,
in-market buyers to your website. No other marketing method
reaches more people more effectively. We can show you how
an effective search engine marketing strategy will provide
you with the largest and most valuable source of traffic for
your website.
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