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Pay-Per-Click, or PPC, is a form of online advertising
that involves placing targeted ads in prominent positions on
search engines to drive high-quality, targeted traffic to your
website. Pay-Per-Click advertising allows you to list your site
in the sponsored links adjacent to or above the organic results
by bidding on keywords and phrases that best describe your product
or service.
Pay-Per-Click advertising gives you the ability to decide
on the amount you are willing to pay each time a person clicks
on your ad. As with any dynamic marketplace, the higher your
bid the higher your ad appears in the search engine results
page. But with pay-per-click advertising, you are only charged
when a person clicks on your ad and visits your website. There
is no charge for ad impressions…only clicks that drive
high-quality traffic to your site.
Pay-Per-Click advertisements are displayed in major search
engines such as Google, Yahoo and MSN and distributed throughout
their content network and smaller search engines. By placing
an ad on Google, your ad will also reach their growing advertising
network of AOL, CompuServe, Netscape, Ask.com, AT&T Worldnet,
EarthLink and Excite as well as hundreds of relevant content
partner sites. Pay-Per-Click advertising has become the most
cost-effective way to build your brand online and drive high-quality
in-market consumers to your website.
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Pay-Per-Click advertising is designed for the cost
conscious business owner, providing an effective and
efficient way to drive traffic to your website while
providing a measurable return on investment. Pay-Per-Click
advertising allows you to gain maximum online exposure
by advertising directly to motivated customers actively
searching for your product or service. A well executed
campaign can produce essential brand-building opportunities
as well as a profitable return on investment.
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